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The Prada group has decided to support the MEDSEA Foundation for the project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the 'Capo Carbonara' Marine Protected Area in Villasimius. The project aims to be, according to a press release, a "thank you to the Sardinian community and its environment", the catwalk of the latest SS22 menswear collection, spring-summer 2022.

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The new program of the Sardinian foundation MEDSEA, no profit Organization Sardinia-based, together with Nieddittas, a leading company that manages the entire mussel farming chain in the Gulf of Oristano, makes this possible. The initiative was born within the “Blue Eco Lab” that the MEDSEA Foundation carries out in the Sardinian territory to design specific solutions for the recycling of waste at sea with the purpose to give new life to materials. Through the collaboration between the MEDSEA foundation and Nieddittas, the laboratory will explore the potential of the reconversion of waste materials from mussel farming activities.

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A series of workshops to imagine and build circular economy in the fisheries and aquaculture sectors: the Bluefasma Living Labs of "BLUEfasma", a project co-financed by the European Regional Development Fund through the Interreg MED 2014-2020 Program, are coming to life. The MEDSEA Foundation is part of them as external expert of the International Marine Center of Torregrande (IMC), which coordinates the activities in Sardinia.